Search engine optimization, or SEO, is the combination of all of the strategies you can use to help your site’s chances of appearing in search engine results. For example, if you sell used cars in Atlanta, you want to be sure that users who type “used cars in Atlanta” into a search engine like Google are shown your site as a result. SEO is the best way to make that happen.
There are many common marketing problems that are easily solved with an SEO campaign. They include:
If your site has lots of visitors but an extremely low conversion rate, it is likely because you have a lot of unqualified leads. These are site visitors who were looking for something entirely different from what you offer, or stumbled upon your site by accident. By doing SEO, you can increase the number of qualified leads your site gets. This means attracting searchers who are interested in purchasing from or working with you and have a much greater chance of becoming customers.
The goal of most marketing efforts is ultimately to attract new customers or clients and make sales. Whether you use traditional or online methods, the ideal end result is increased revenue. By attracting qualified traffic, you can boost your business’s sales. Leads generated by search have a close rate of nearly 15 percent, which is much higher than most traditional marketing methods.
Every business owner wants a cost-effective way to attract visitors and customers. For many startups and entrepreneurs, these costs are prohibitive. SEO enables these business owners to compete with larger marketing budgets and generate enough leads and sales to stay in business and even thrive.